I remember receiving a text from Ben very early one morning. With my slightly blurred vision after a heavy night in Après-ski, it simply read LOVERBIER. Immediately, I was hooked.
Previously, we had talked in length regarding working together on a personal project in Verbier and decided to build a brand around it – LOVERBIER. We began producing t-shirts, modern versions of the classic vintage ski poster and planned to put this coffee table book into production.
We decided to include the popular local characters, celebrities, seasonaires and tourists seen around Verbier and ask them why they love it. We received an amazing response, everyone embraced the project, although I think there are a few who are still unaware exactly what they signed up for!
This was a really enjoyable element of the book for me as it provided me with the opportunity to meet so many people. We were invited into their homes or their favourite places around the village. We were shown such great hospitality, for that I would like to say, Merci. (And thank you to Claudia for the translating.)
As I began shooting it was quickly starting to spark other ideas, which led to the creation of “Light My Line.”